01 / Intersport Norway
20M+ views across 10 stores in two weeks.
Full digital operation for Intersport Norway. Content creation, campaign management, social and email coordination across 10 retail locations.
The situation
Ten stores. No content system. Two weeks to deliver.
Intersport Norway needed a coordinated digital campaign across 10 stores. Each store had different products, different teams, and different social accounts. There was no unified content system, no shared assets, and no central coordination.
The timeline was two weeks. Not two months. Two weeks to plan, produce, distribute, and measure across all 10 locations.
The system
How I built the machine.
Centralized content factory
I created a single production pipeline that served all 10 stores. One brand framework, one asset library, one scheduling system. Each store got localized content from the same source of truth.
Multi-channel distribution
Social posts, email campaigns, and in-store digital assets all came from the same system. Content was created once and adapted for each channel and each location.
Real-time coordination
Daily publishing rhythm with performance tracking across all stores. What worked in Bergen got replicated in Trondheim within 24 hours.
Measurement and iteration
Every piece of content was tracked. The campaign adapted in real time based on what was performing. By day five, we knew exactly which formats and angles to double down on.
Total views
Stores coordinated
Days to deliver
What it produced
The numbers landed.
20 million views across all platforms in two weeks. The campaign became Intersport Norway's most successful digital initiative that year.
But the bigger result was the system itself. It proved that a single operator with the right framework can coordinate content production across multiple locations faster than a traditional agency setup.
What this means for you
If you run retail, this is what matters.
Most retail brands run content store by store. It is slow, inconsistent, and expensive. A centralized content system with local adaptation is faster, cheaper, and produces better results. If you have multiple locations and no unified content operation, this is exactly the kind of system I build.