02 / SSELFIE Studio
AI platform. Built and shipped.
A live AI-assisted personal-branding product. Built, shipped, and operated by a solo founder with AI support.
The situation
Content and branding at scale is slow and expensive.
Personal branding is a bottleneck for most professionals. They know they need to show up online. They know content matters. But the process of creating on-brand visuals, writing captions, and maintaining a publishing rhythm is too slow and too expensive for most people.
I saw this problem in my own audience. Women wanted help becoming visible without losing what made them recognizable. The answer was not another static course. It was a working creation tool.
The system
What I built.
End-to-end product architecture
Next.js app with Supabase auth, Neon database, Stripe payments, and Vercel hosting. Full onboarding flow, user dashboard, and account management. Not a prototype. A production system.
AI image generation pipeline
Custom Flux LoRA models trained on user selfies via Replicate. Classic and Pro generation modes. Users upload their photos, the system trains a model, and they generate on-brand images in their own likeness.
Maya, the AI assistant
A conversational AI layer powered by Anthropic Claude. Maya knows the user's brand profile, their style preferences, and their content history. She guides them through generation, feed planning, and content strategy.
Human-reviewed AI workflows
AI supports research, production, and quality checks while the founder keeps control of customer decisions, outward copy, and the creative standard.
Working product
Founder operated
Assisted workflow
What it produced
A real product serving real customers.
SSELFIE Studio is not a pitch-deck concept. It is a live product with customer access, payments, AI-assisted creation, and ongoing fulfillment.
The product has changed as customer behavior became clearer. That means protecting live access while simplifying what is sold and how it is delivered.
The honest proof is the working system and the founder's ability to take an idea from customer problem to live product.
What this means for you
I understand the product and the customer.
That product experience shapes how I create commercial content. I can understand the brief, find the customer problem, translate features into useful hooks, and deliver the finished assets.